Serie A club, S.S. Lazio came to us with a need: they wanted to relaunch their website and in parallel launch an OTT platform, to better engage with their fans through original content. Their biggest fear? Limited resources available to manage multiple platforms.

Here PIVOT come as one shop solution, allowing SS Lazio to create a unique platform able to manage news/articles, stats, media gallery, ticketing, merchandising, live streaming, VOD, Podcasts, live radio, FAST Channels and much more…everything managed from one single dashboard.

The result: massive boost in terms of visits and registrations, with new monetization opportunities. 

The New S.S. Lazio platform merges everything you can find in a traditional website with everything you can experience in an OTT platform. Innovative features such as a 24/7 radio channel, an interactive match center where you can follow live every single action related to the team’’s performance in the match or subscription plans to access exclusive content, all managed by a simple interface. 

The launch of this platform has been a huge step forward in the understanding of digital ecosystems. Clubs are increasingly looking for ease and simplicity within technology and PIVOT is just that. The merge of the classic website we all know with the new trend of personalized OTT where the theme always revolves around the owner of the platform. 

PIVOT covers all the needs a content owner may have at the website level as well as at the OTT level. The merge of VMS, CMS and DAM systems is the perfect combination to cover all the needs that a soccer team is looking for; retention of user traffic on the platform, monetization of the content produced, fan engagement booster and so many other services that could never be achieved in the same ecosystem.