HiWay Media Renews Agreement with FMI for FedermotoTV

Strengthening Motorsports Broadcasting: A Renewed Partnership for Enhanced Coverage

26 Jan 2024

News

Races, highlights, exclusive interviews, in-depth reports. FedermotoTV is the OTT platform thanks to which fans can experience motorcycling in its entirety. An opportunity made possible by the Italian Motorcycle Federation and HiWay Media, whose profitable collaboration agreement - in place since 2022 - has been renewed for a three-year term.


With 1,000 pieces of content available, 350 hours of streaming, since the year of its launch FedermotoTV has reached 2,000,000 views. Over 220,000 active users, including 30,000 registered users. The community is composed of 74% male and 26% female audiences, with 40% between the ages of 18 and 34.


All content on the OTT platform is available free of charge to FMI Cardmembers, who will soon be able to watch live coverage of the Internazionali d`Italia Motocross Championship and the Dunlop CIV, two of the most-watched motorcycle series. Non-FMI members will be able to watch these competitions by activating packages for the individual race or the entire championship. The Internazionali Motocross are scheduled for February 4 in Riola Sardo (OR) and February 11 in Mantua. The Dunlop CIV will kick off in April with the first of six race weekends. Various FedermotoTV content is available by simply registering on the platform.


Statements.

Giovanni Copioli, FMI President: "The results of FedermotoTV obtained so far are really positive and very encouraging. This is why we decided to renew the agreement with HiWay Media, with whom we have had a fruitful collaboration since the beginning. Our OTT platform represents a unique service because it offers live broadcasts and highlights of sports championships, but also exclusive content that arouses interest in all kinds of riders. We are proud to be able to offer this kind of service to our Moto Clubs and Members who will be able to continue to appreciate it in the long-term future. For our part, we will strive to offer more and more exclusive and prestigious content."


Giuseppe Sampino, CEO HiWay Media: "We are excited to continue this exciting journey together with FMI. I thank President Copioli and his staff who have believed in us since the birth of HWM. It is a source of pride to see how FedermotoTV has become the main reference point for video content - live and on demand - in the national motorcycling scene. At HiWay Media, we constantly strive to provide cutting-edge technological solutions, developed through constant dialogue and attention to the needs of our partners. The bond with Federmoto was formed on this solid foundation and we hope that this will continue for a long time to come."


In the opening photo, FMI President Giovanni Copioli and Guille Marcó, Business Development Manager Hiway Media


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